Sunday, December 16, 2007
Saturday, December 15, 2007
Experiential Design
YES....this is a made up word. We came up with this because it is the only term that accurately describes the goal for our work. So, here is your definition:
Experiential Design - The purposeful design of how customers, clients and vendors experience your brand. Experiential design is an extension of the brand identity, advertising, web presence, retail/environmental design and all other forms of interaction potential customers, clients and vendors have with your brand.
We realized a need for this when none of the standard industry terminology explained brand experience. More importantly, this is not a standard industry practice so we needed to create a word that would help introduce the concept. Why is experiential design important?
Experiential design is the future of marketing. Everything from the music you choose for your store to the blogs you write are about managing how people experience your brand. As the internet, advertising, program content and retail experience continue to grow together it will become more and more important to build a cohesive customer experience across all channels of communication. So, sit back and look at your organization and truly examine what the customer experience is like.
Is your website a proper representation of your brand?
Is your retail location providing an enjoyable experience?
Does the music you play appeal to your target customer, or does it just appeal to you?
Does your new print advertising campaign simply sell, or does it reinforce your brand experience while selling your product?
Experiential Design - The purposeful design of how customers, clients and vendors experience your brand. Experiential design is an extension of the brand identity, advertising, web presence, retail/environmental design and all other forms of interaction potential customers, clients and vendors have with your brand.
We realized a need for this when none of the standard industry terminology explained brand experience. More importantly, this is not a standard industry practice so we needed to create a word that would help introduce the concept. Why is experiential design important?
Experiential design is the future of marketing. Everything from the music you choose for your store to the blogs you write are about managing how people experience your brand. As the internet, advertising, program content and retail experience continue to grow together it will become more and more important to build a cohesive customer experience across all channels of communication. So, sit back and look at your organization and truly examine what the customer experience is like.
Is your website a proper representation of your brand?
Is your retail location providing an enjoyable experience?
Does the music you play appeal to your target customer, or does it just appeal to you?
Does your new print advertising campaign simply sell, or does it reinforce your brand experience while selling your product?
Tuesday, December 11, 2007
Wednesday, December 5, 2007
Thursday, November 29, 2007
Money......The Fuel For Great Ideas
All great ideas need it to grow. A great place to start the search for your growth capital is this Angel list from Inc. magazine.
Angel Investor List From Inc. Magazine
Angel Investor List From Inc. Magazine
Fresh Ideas Are Alive
This is the first of many posts growing on Fresh Ideas. This blog will be completely dedicated to the many ideas running through my head. Some are ridiculous, many are far-fetched, and most are unlikely to find the light of day. However, every now and then I may just be able to cultivate one into a thriving organism.
I'm fascinated by the possibility of developing a ground-breaking business or idea. I constantly churn ideas through my head in search of what could be the one to grow into a national/international leader. My expertise lie in the brand development, advertising, design and communication fields. These are a crucial tool in the development of earth shattering ideas but there is much more involved that I must seek and learn.
What does this blog have to do with my quest? I want it to be a source for idea creation, imagination, development and also some bragging by peers, colleagues and strangers about the success and earth shattering ideas they've already developed. Because to do something special we all need a little inspiration and guidance.
So.....let the ideas flow. From my head, your head or anyone else willing to share.
I'm fascinated by the possibility of developing a ground-breaking business or idea. I constantly churn ideas through my head in search of what could be the one to grow into a national/international leader. My expertise lie in the brand development, advertising, design and communication fields. These are a crucial tool in the development of earth shattering ideas but there is much more involved that I must seek and learn.
What does this blog have to do with my quest? I want it to be a source for idea creation, imagination, development and also some bragging by peers, colleagues and strangers about the success and earth shattering ideas they've already developed. Because to do something special we all need a little inspiration and guidance.
So.....let the ideas flow. From my head, your head or anyone else willing to share.
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