(click below to view the site)
Friday, November 21, 2008
Thursday, August 21, 2008
Dick Is In PRINT!
(click below to view the site)
The "Don't Be A Dick" campaign was published in PRINT's October '08 International Business Graphics Issue. We are very excited for Dick and his family.
Tuesday, August 12, 2008
Wednesday, July 23, 2008
Cooper Young Association — Directory Page
A new directory page for the three primary Cooper Young organizations. Visitors are given a description of each organization to identify which site is appropriate for their needs.
(click below to view the site)
Judge John Fowlkes — Campaign Sign
Judge John Fowlkes asked us to create yard signs for this year's campaign.
Tuesday, March 11, 2008
DON'T BE A DICK! Campaign: Addy Winner and to be featured in PRINT magazine
Dick is the spokesperson for the safety awareness campaign for the Cooper-Young Community Awareness Association (CYCA). While Dick may not be the smartest guy on the block, he has been awarded three Memphis Advertising Federation ADDY's and will gain national recognition in PRINT Magazine in October 2008.
PRINT magazine is dedicated to tracking new creative and technological advances in visual communications and presenting these developments to their audience of designers, art directors, illustrators, photographers, educators, students and enthusiasts of popular culture in a thoughtful, energetic, visually striking manor. (Visit www.PRINTmag.com for more information.)
Dick is an example of what not to do to keep himself and the Cooper-Young neighborhood safe including leaving valuables in his car, never paying attention to his surroundings and not reporting suspicious behavior.
The campaign – including print ads, posters, t-shirts, stickers, buttons, website and yard signs - was created by Harvest.
Maybe there is something to be said for not always being the smartest guy on the block...
Friday, January 4, 2008
BankTennessee Launches Ground-Breaking Marketing Campaign
BankTennessee is launching a cross-platform marketing campaign that is breaking new ground in the banking industry. The integrated and cohesive campaign, planned, designed and executed by Harvest will feature print advertising, web banner ads, in-branch marketing, search engine marketing through Google and Yahoo! (PPC campaigns) and email marketing. All marketing pieces are directing potential customers to “Upgrade Your Lifestyle” by visiting a central campaign website touting the company’s Home Equity Line of Credit.
The campaign breaks from convention by utilizing a campaign specific website that focuses more on providing a fun place for visitors to play than bullying visitors with a marketing message. The flash website features a brief intro section welcoming visitors into an interactive “dreamworld” environment and although HELOC marketing is obviously the driver behind the site, the utilization of an entertaining design where the visitor is in control encouraging users to let down their marketing guard and spend more time on the site. The byproduct of longer visits is extended exposure to BankTennessee and their HELOC offerings.
“Initial response has been very positive and the site has already shown to be a highly viral site,” said Andrew Holliday, Marketing Director for Harvest. “We put all emphasis for this campaign on designing a site and campaign that would grow beyond our advertising. We will provide the initial push with advertising to introduce the site to customers and then we’ll sit back and watch as the site visits multiply through a more organic growth pattern of forwards and visitor buzz.”
Visit www.bankingispersonalagain.com to see the campaign action.
About Harvest
Harvest is a full-service advertising and design agency offering design, advertising, market planning and public relations for a complete creative marketing solution. Harvest was founded in 2003 and is based in Memphis, Tenn. For more information visit www.harvestmemphis.com.
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